Our Story

Built by an Educator.
Designed for EdTech.

LearnWave Agency was founded by a practising maths teacher who saw a gap in the market — EdTech brands with great products but no authentic way to reach students and educators.

The Founder

Meet Mohamed Adan

MA
Mohamed Adan
Founder — LearnWave Agency · London, UK

Mohamed is a qualified mathematics teacher and Head of Year based in London, with over four years of classroom experience. He founded LearnWave Agency after recognising that EdTech brands struggled to find authentic creator partnerships — while education creators on TikTok and Instagram were missing out on brand deals they deserved.

His teaching background gives LearnWave an edge no other agency has — genuine insider knowledge of what resonates with students, parents and educators. Every campaign we run is informed by real classroom experience.

LearnWave bridges the gap between brilliant EdTech products and the creators who can authentically bring them to life.

Qualified Mathematics Teacher (QTS) — 4+ years classroom experience
Head of Year — Pimlico Academy, London
Founder — LearnWave Agency, London's EdTech Influencer Marketing Agency
Our Purpose

Mission & Vision

Our Mission
Connecting the right creators with the right brands — authentically.
We exist to create genuine partnerships between EdTech brands and education creators. Not generic influencer campaigns — but authentic collaborations where the creator genuinely believes in the product and the brand reaches exactly the right audience.
Our Vision
To become the UK's leading EdTech creator marketing partner.
We believe influencer marketing in education is still in its early stages. As EdTech grows, the brands that build authentic creator relationships now will dominate their categories. We want to be the agency that makes that happen.
What We Stand For

Our Values

🎓
Education First
Every decision we make is guided by what's genuinely good for students, teachers and the education sector.
🤝
Authenticity
We only create partnerships where the creator genuinely connects with the brand. No forced promotions. No fake enthusiasm.
💎
Transparency
Clear commission structures, honest reporting and straightforward contracts. No hidden fees. No surprises.
🚀
Creator Success
We only succeed when our creators succeed. That alignment drives everything we do — from negotiations to campaign management.
Work With Us

Ready to Work
Together?

Whether you're an EdTech brand or an education creator — we'd love to hear from you.

I'm a Brand I'm a Creator